Disruptive Innovation from India: The Tata Nano

Disruptive Innovation from India: The Tata Nano

Weak Signal's progress: advanced

This Weak Signal came from: 
European Commission Framework Programme for RTD

The theme/scheme related to this Weak Signal: 
Theme 8 - Socio-economic Sciences and the Humanities

The sub-theme that best relates to this Weak Signal: 
Blue Sky Research on emerging issues and other research economies

When did the Weak Signal manifest ? 
2005-now

Weak Signal's description 
In January 2007 Tata Motors, India´s largest company in the automobile and commercial vehicle sector, launched a four-seater car with a purchasing price of around 1440 Euro. The Tata Nano is now the world’s cheapest car. Automotive suppliers are, amongst others, the German companies Bosch, Continental and BASF. In order to achieve this very low price, Tata Motors reduced the production costs by radically decreasing the car’s performance and focusing on a strictly low-cost-design. Since 90% of future growth in the car sector will take place in emerging and developing regions Tata is now in a “pole position” to conquer a major future growth market: low-price cars.